Hi, I’m Jen.

Storyteller, writer, SEO enthusiast, and strategist—basically, I love crafting content strategies that actually work and make an impact.

With over 14 years of experience in Content Strategy, I currently lead the Content Strategy practice at BORN Group, creating stories within Healthcare, CPG, Retail, Telecommunications, and other B2B and B2C markets.

As a Content Strategist, I take on many roles, but what I enjoy most is collaborating with design teams to create experiences that tell a compelling story and writing copy that’s both engaging and concise. I’ve been lucky enough to create award-winning brand experiences and tell stories for some of the most renowned names, such as OREO, Lindt, Starbucks, MD2, and Popsockets.

When I’m not crafting stories, I’m usually baking homemade pop tarts and all kinds of bread, walking my dog Ted, or keeping up with my energetic preschooler.

Focus

  • Content Strategy Guidelines & Governance

  • Copywriting & SEO

  • Brand Development & Articulation

  • User Research & Usability Testing Facilitation

  • Content Marketing & Digital Strategy

  • Accessibility

Select Clients

  • OREO - Content Strategy, Copywriting

  • Popsockets - Content Strategy, Copywriting, SEO

  • MD2 - Content Strategy, Brand Articulation, Copywriting, SEO

  • Colgate - User Research, Content Strategy, Brand Development

  • Boost Mobile - Content Strategy, Brand Articulation, Accessibility

  • Cigna - Content Strategy, SEO, Brand Articulation

  • Sharecare - Content Strategy, Accessibility

Tech

  • Figma

  • Adobe & Microsoft Suites

  • Altlassian

  • Miro

  • SEMRush & Moz

  • Google Analytics

Recognition