Hi, I’m Jen.
Storyteller, writer, SEO enthusiast, and strategist—basically, I love crafting content strategies that actually work and make an impact.
With over 14 years of experience in Content Strategy, I currently lead the Content Strategy practice at BORN Group, creating stories within Healthcare, CPG, Retail, Telecommunications, and other B2B and B2C markets.
As a Content Strategist, I take on many roles, but what I enjoy most is collaborating with design teams to create experiences that tell a compelling story and writing copy that’s both engaging and concise. I’ve been lucky enough to create award-winning brand experiences and tell stories for some of the most renowned names, such as OREO, Lindt, Starbucks, MD2, and Popsockets.
When I’m not crafting stories, I’m usually baking homemade pop tarts and all kinds of bread, walking my dog Ted, or keeping up with my energetic preschooler.
Focus
Content Strategy Guidelines & Governance
Copywriting & SEO
Brand Development & Articulation
User Research & Usability Testing Facilitation
Content Marketing & Digital Strategy
Accessibility
Select Clients
OREO - Content Strategy, Copywriting
Popsockets - Content Strategy, Copywriting, SEO
MD2 - Content Strategy, Brand Articulation, Copywriting, SEO
Colgate - User Research, Content Strategy, Brand Development
Boost Mobile - Content Strategy, Brand Articulation, Accessibility
Cigna - Content Strategy, SEO, Brand Articulation
Sharecare - Content Strategy, Accessibility
Tech
Figma
Adobe & Microsoft Suites
Altlassian
Miro
SEMRush & Moz
Google Analytics
Recognition
-
OREO
Webby Winner
Websites and Mobile Sites
Food & Drink 2021People's Voice Winner
Websites and Mobile Sites
Food & DrinkWebby Winner
Websites and Mobile Sites
Best Practices 2021People's Voice Winner
-
MD2
Best Visual Appeal - Aesthetics
Best Art DirectionBest Copywriting
Best Home Page -
Popsockets
Platinum Award, Business to Consumer Website Design